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Configure who you market to and the approved messaging generation may use. Your company voice — the brand language every draft is written in — is authored on the Brand Voice page.
The customers you market to. Their pains, objections, and approved angles ground every draft and the audience-relevance eval.
active
Engineers wiring catalog, payments, and agent protocols into the storefront.
Pains: Stitching catalog + payments + agent protocols; Fragile checkout integrations
Angles: Standards-based integration (ACP / AP2), not a bespoke checkout; Secure delegated payment tokens — no raw card data to the agent
active
Direct-to-consumer brands adding agent-led shopping + checkout to their store.
Pains: High cart abandonment; Low mobile conversion; Manual merchandising
Angles: Recover abandoned carts with a shopping agent in your brand voice; Agentic checkout lifts conversion without a re-platform
active
Growth leaders chasing conversion lift and new agent-driven demand.
Pains: Flat conversion; Rising CAC; Channel fragmentation
Angles: Agent-led discovery expands top-of-funnel demand; Measurable conversion lift, attributable per channel
active
Platforms making many merchants' catalogs agent-ready at scale.
Pains: Onboarding merchants to agentic checkout; Multi-merchant catalog scale
Angles: One integration makes every merchant's catalog agent-ready; Million-scale agentic catalog across channels
Approved, evidence-backed value props and positioning, scoped by ICP. Generation may use the approved set for the target segment; the claim/check node can defend them.
positioning · approved
ICP: seg_marketplace_operator
feature_proof · approved
ICP: seg_dtc_merchant, seg_head_of_growth
differentiator · approved
ICP: seg_commerce_platform_eng, seg_dtc_merchant
feature_proof · approved
ICP: seg_commerce_platform_eng
positioning · approved
ICP: seg_dtc_merchant, seg_head_of_growth